Sarah Fay is a veteran of the media services industry: in her more than two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She helped to build one of the most recognized digital companies in the world through a combination of acquisitions, new business wins, and organic growth.

Until May of 2009, Sarah was CEO of Aegis Media North America. She was also responsible for launching and growing a significant part of that business during her eleven year tenure at that company, and has worked with major brand advertisers such as P&G, RadioShack, Pfizer, Wachovia (now Wells Fargo), EA, Marriott, Philips and adidas / Reebok. As President of Carat Interactive and then President of Isobar, Sarah orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo and Bluestreak. Sarah was also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity.

Since 2009, Sarah has joined the boards of some prominent independent companies in advertising technology space, such as SocialFlow, Celtra, [X+1], NeoMedia, inPowered,, and Women’s Marketing Inc. Sarah also chairs the Board of Governors for dmg::events, which owns and operates ad:tech, iMedia Summits, CMO Summits and The Digital Collective. She also participates as a Board Advisor to several start-ups in the advertising technology space, including Adelphic Mobile, clypd, Verve Wireless, Linkable Networks, Precision Health Media, ViralGains, Distroscale and Evidon.


  • “Industry Achievement Award” 2007, ad:tech

  • “Online All-Star” 2008, OMMA

  • “Top 100 Media Influentials” Media Post 2008

  • “Future Legend”, 2008 Ad Club, Boston

  • “Top 50 People to Know in the Digital Space”, MediaPost 2003

  • “Top 100 Business Marketing Influencers” 2002, 2003 and 2004, B2B Magazine

  • “Media All Star” Adweek, Mediaweek, Brandweek 2004

  • “25 Women to Watch”, Advertising Age 2005

  • “Fast 50”, Fast Company