As Chief Strategy Officer of Razorfish Global, Scott Sorokin leverages his industry-recognized talents and deep experience as a visionary and thought leader.

Prior to being named part of the network’s Global Leadership Team, Scott held the role of Chief Strategy Officer at Rosetta, where he worked across all agency Business Units and clients to serve as a catalyst for change and drive innovation with measurable results. He also oversaw Technology, Analytics, Planning, Marketing and Business Development for Rosetta.

Scott has served as strategist, advisor and futurist to Fortune 500 companies and executives for more than 25 years. With a rare combination of CXO-level planning, creative and media experience, Scott is able to translate the complexities and uncertainties of the ever-changing digital world into actionable insights and leading-edge opportunities.

Before joining Rosetta, Scott was Chief Digital Officer at Mindshare Worldwide/WPP; President at Carat/Aegis Media; President at Carat Fusion/Isobar; Executive Vice President, Global Account Director at MRM/McCann Worldgroup and Executive Vice President, Managing Director at Modem Media/Digitas West. He also served as Founder/Chief Creative Officer at Grey Interactive Worldwide, one of the first digital agencies, where he led strategy and development for Procter & Gamble and Dell.com.

Before the digital age, Sorokin was an award-winning creative director, leveraging his BS in Visual Communications from University of Delaware.

Scott enjoys painting, hiking and sailing and lives in rural North Salem, NY with his family.