Executive Vice President, Global Chief Marketing Officer
United Way Worldwide

As Executive Vice President and Chief Marketing Officer, Vicki Lins leads the teams that are responsible for United Way’s global brand strategy, integrated marketing and strategic communications. 

She is charged with increasing the relevance and reach of the ubiquitous United Way brand for the digital mobile age, including the development of advertising campaigns, media relations, thought leadership, digital and mobile engagement, high-growth market segments and strategic alliances, such as the famed NFL and United Way partnership.

Ms. Lins is an award-winning marketer with more than twenty years of experience in the media, technology and telecom sectors. Most recently, she was executive vice president and chief marketing officer of Clear Channel Outdoor–North America where she worked on transforming out-of-home advertising into one of the most contemporary, relevant and effective mediums of the day.

Prior to joining Clear Channel Outdoor, she spent 15 years in the cable TV industry at Comcast and Canoe Ventures where she built a national marketing organization for local ad sales, launched the Comcast Spotlight brand and pioneered Video On Demand (VOD) advertising.  She also led marketing and communications for Adlink, where she repositioned the industry for exponential growth.  Vicki began her career at AirTouch Cellular and GTE, predecessors of today’s Verizon.

Lins is passionate about women’s issues and oversees United Way Women’s Leadership Council, the largest philanthropic organization of its kind in the world. She has been an active member of Women in Cable & Telecommunications where she served on the board and was a recipient of its prestigious Betsy Magness Leadership Fellowship. Throughout her career, she has mentored women both informally and in formal programs.

Vicki holds a M.A. in Communication Management from the Annenberg School for Communication at the University of Southern California and currently serves on the Board of Directors of the Virginia Commonwealth University Brandcenter, recognized as the world’s most creative school.  She divides her time between Alexandria, Virginia, and Westchester County, New York, where she resides with her husband, young son and adopted shelter dog.

Follow Vicki on Twitter @VickiLins