Media Audit Council Survey Indicates More Advertisers Are Conducting Media Audits to Improve Effectiveness of Media Investments

ANA Panel on Media Auditing Video Clip

AdAge article references Media Audit Council 

AdAge article on Capital One scandal    

Capital One's Next Challenge: Persuade ING Direct Customers to Stay

Media Auditing Gets Its Own Trade Group

Jim Garrity Joins MarketShare Partners’ Board of Advisors

New research uncovers keys to successful digital-media integration

ANA 4A's Digital Media Survey Press Release
ANA 4A's Digital Media Survey Executive Summary
Bellwether Leadership Research & Development Suggestions for Advertisers, Agencies and Digital Media Companys from ANA 4A's Survey
Burst Media Appoints Jim Garrity to Board of Directors
B2B Magazine article Mix Optimization at Wachovia
BW BusinessWeek article by Jon Fine "Reworking the Ad Mix Oct 2006"
The Hub The Hub Magazine article:
Tune In, Opt Out
Booz Booz Allen Hamilton book chapter: Jim Garrity Gold Standard Customer Experience
Adage Ad Age:Jim Garrity Retiring article